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"Made in France" Operation with Center Parcs

After the difficult months during COVID, we supported our partners in the tourism sector as they relaunched their activities.

Center Parcs case study, payment in instalments Center Parcs case study, payment in instalments
Increase sales thanks to payment in instalments

A no-fee operation to increase sales

The Vacances Made in France operation was created for our partners Center Parcs, Pierre & Vacances, Misterfly, Cdiscount Voyages, Yescapa, and La Plagne Resort.
The concept: to offer their customers the option to pay for their trip in 4 instalments, with no fees, thanks to FLOA, from 18 January to 2 February 2021.
The result: our partners were happy with the operation which produced great results in terms of sales, and their customers were happy as well. Paying in instalments helps them reduce expenses in a given month and manage their budget.
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KPI Center Parcs

28%

attach rate

x2

attach rate for 4x

2%

of overall traffic comes from FLOA relays (FLOA app)

2nd

most popular payment method

+25%

average basket amount

KPI Other partners

+53%

in TO

+130€

increase in average basket

+45%

in addition orders generated thanks to FLOA 4X

Good visibility for all partners

+4M

views of the Vacances Made in France operation

+100,000

of clicks to the dedicated landing page

+600,000

impressions generated by the app and 80,000 clicks

Contact the team to learn more

A massive communications campaign

FLOA Pay x Center Parcs case study

Mobile App

Notifications both inside and outside the app produce high opening rates.

FLOA Pay x Center Parcs sales email campaigns

Emailing FLOA and partner customers

Contacting our partners' customers and FLOA customers to encourage them to take advantage of payment in instalments and finalise their purchase.

FLOA Pay and Center Parcs, social media campaign

Social Media & Display

a FLOA media campaign, alongside our partners' campaigns, with one common objective: to direct customers to their website.

Integration of FLOA Pay Buy Now Pay Later on the Center Parcs website

Discover another success story

They integrated our solutions and love them.

Pierre & Vacances

Make payment a high-point in the shopping experience and increase the average basket.

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RED by SFR

Implementation of solutions adapted to the target, the products and the paths of each of the brands.

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Want to try the FLOA offering? Contact our teams for a live demo of our service!

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