Published on 17/07/2024

Boost your online sales: 4 key trends

In an increasingly digital world, it's challenging for merchants to stand out and grow their market share.

But challenging doesn't mean impossible! At FLOA, we're committed to helping merchants increase their sales.

In this article, we share four key tips to boost your online revenue. And we've saved the best for last.

1. Improve your website's SEO

If you're looking to ramp up your online sales, improving your website's search engine optimisation (SEO) is a great starting point. SEO involves techniques aimed at making your site more visible on search engine results pages.

In simple terms, when someone makes a relevant search on Google, your website stands a better chance of appearing at the top of the results list. And since users tend to click on sites ranking higher, this can drive more traffic and, ultimately, more sales.

Better SEO not only boosts visibility but also helps build trust and credibility with potential customers. After all, if your website ranks high in search results, it's a sign of expertise in your field, isn't it? So, if you're keen on boosting your online sales, improving your website's SEO is a crucial step to consider.

We recommend the following approach:

Choose relevant keywords: Incorporate appropriate keywords into your page titles and meta tags¹.
Publish fresh content regularly: Grab search engine attention by consistently posting new and engaging content.
Integrate keywords into your content: Make sure your articles and pages feature relevant keywords to boost your visibility on search engines.
Structure your content: Arrange your articles with clear headers, lists, and well-structured paragraphs for improved readability.
Optimise for mobile devices: Ensure your site is mobile-friendly, as search engines value user experience on mobile devices.

2. Highlight your customer reviews

Have you ever been scrolling through your Facebook feed and stumbled upon an ad for a product you were interested in, only to stop short of hitting the buy button? Chances are, you sought out reviews to help sway your decision. If you couldn't find any evidence that the product was legitimate, you probably backed away. Nothing builds confidence and trust quite like reading about others who have enjoyed a product or service. Customer testimonials play a pivotal role in this decision-making process. They offer social proof that your product is worth buying. If you're looking to up your online sales game, start by gathering customer testimonials and showcasing them prominently on your website and social media channels

3.Offer a hassle-free return policy

Returns are par for the course for businesses selling products online. However, streamlining the return process can actually drive up your sales. How? By making it easy for your customers to return items. This fosters trust and satisfaction, encouraging them to make repeat purchases. Here's what you can do:

Provide free return shipping: By eliminating one of the main barriers to returning an item, you motivate customers to shop without worry.
Draw up a clear, easily accessible return policy: Ensure your customers are well-informed about the return conditions and know exactly where to find this information on your website.
Process returns quickly and efficiently: Minimise inconvenience for your customers by handling returns swiftly and effectively. This builds their confidence in your brand.

By following these straightforward steps, you can turn returns into a positive asset for your business and give your online sales a boost.

4. Offer the option of payment in instalments

Last but not least, the game-changing trend: offering payment in instalments.. This option grants your customers significant flexibility and can have a profound impact on your conversion rates and, ultimately, your sales. By giving your customers the choice to pay in 3² or 4² instalments, you empower them to spread out their expenses and boost their likelihood of making a purchase from you—and potentially spending more! It's a powerful tool not only for fostering customer loyalty but also for attracting new prospects.

If you're keen to delve deeper into split payments, check out our offers: right this way.

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