Published on 22/07/2024

SM¹ and BNPL²: key concepts for an optimal strategy

Social media platforms are undoubtedly powerful tools for digital marketing. With billions of users worldwide, they offer an effective way to quickly reach a wide audience.

Use social media to promote special offers

With 62.7% of Instagram users following or searching for brands and products on the app³, it's clear why e-commerce on Instagram is booming. Social media is incredibly effective at promoting special offers and boosting online sales. By sharing exclusive deals and discounts with your followers, you can encourage them to make purchases on your online store, paving the way for social e-commerce. To maximise your results, use platforms like Facebook and Instagram to run targeted ads. This allows you to reach a specific audience more likely to convert into customers. Simplify your social media efforts by using management tools that centralise all your communications. Be sure to respond to all comments, private messages, and questions promptly, and keep a close eye on your analytics and brand mentions.

Leverage social listening to engage your audience

Social listening allows businesses to tap into public conversations to gain a deeper understanding of their customers, sector, and competitors. It reveals the trends your target audience cares about, gauges sentiment around specific brand campaigns, and uncovers opportunities to stand out from the competition. Social listening answers your company’s critical questions and provides the power of insight.

Combine social listening data with your content analytics and customer service feedback to craft relevant, data-driven marketing messages that drive conversions.

Social listening can also identify potential leads and sales opportunities for your brand. Simply listen and adapt effectively.

Use BNPL² to boost conversions

Although social media can start the conversion funnel, ultimately, it all comes down to the checkout page. This final step is crucial for completing the customer experience and finalising the sale.

Offering your customers a variety of payment options is essential, and there's no better way than through split payment solutions. By offering payments in 3⁵ or 4⁵ instalments, you allow your customers to spread their expenses over time, greatly increasing the likelihood of them completing their purchase.

BNPL² is a powerful tool for conversion and customer loyalty. In fact, 6 out of 10 users are willing to switch brands to take advantage of this option⁴!

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