Published on 27/10/2024

Split payment and AI¹ | Floa, ProcessOut & Rakuten boost E-commerce

The collaboration between the expertise of Floa and ProcessOut, in partnership with Rakuten, is set to supercharge conversion rates by providing Rakuten customers with a streamlined and optimized payment experience. The initial results are highly encouraging! The numbers speak for themselves, but this is just the tip of the iceberg. On November 7, our partners will unveil the secrets behind their success.

Floa | One of France’s leaders in split payments

In recent years, we have established ourselves as one of the undisputed leaders in split payments in France, particularly thanks to our AI-driven approach. Our Fintech² places AI¹ at the heart of our operations, from decision-making processes to our service offerings.

Since 2020, we have orchestrated an ambitious digital transformation built around three strategic pillars: a cutting-edge technological foundation, user-driven acceleration, and continuous development of AI¹ competencies. Today, over 70%³ of our team relies daily on AI and data to optimise every decision. We have a centralised data team of 50 experts who leverage advanced AI infrastructure (Airflow, Snowflake, and Microsoft Azure Open AI).

As a result, we deploy predictive models that optimise creditworthiness, fraud detection, self-care⁴, and marketing in real time. This “Test & Learn” approach enables Floa to offer split payment solutions (such as payment in 3 or 4 instalments⁵) that are perfectly tailored to the evolving needs of consumers and online merchants.

ProcessOut & Rakuten | A strategic alliance

Who is ProcessOut, our partner? Founded in 2015, the company quickly established itself as an expert in payment optimisation within the Fintech² landscape. This platform, designed to combine simplicity, flexibility, and performance, plays a central role as a payment orchestrator, integrating Floa’s solutions with Rakuten to provide a comprehensive approach that simplifies payment infrastructure. It aggregates all of a merchant’s payment providers into a single point, effectively managing all of their transaction flows. Thanks to its global API⁶ that unifies over 80 payment solutions and its intelligent routing, ProcessOut has revolutionised online transaction management, particularly enhancing the synergy between Floa and Rakuten. Today, ProcessOut handles millions of transactions daily, positioning itself as a leading Payment Service Provider (PSP).

The third player in the partnership needs no introduction. Since its creation in 1997, the Rakuten group has transformed itself from an online sales platform into a true global digital ecosystem, offering more than 70 digital services in a wide variety of fields, from e-commerce to telecommunications, AI¹ and financial services. This strategic diversification makes Rakuten an ideal testing ground for avant-garde and secure payment solutions.

In France, Rakuten is a key player in e-commerce and a pioneer in the circular economy. The general shopping platform offers new, used and reconditioned products, sold by professionals and individuals. Driven by an optimistic vision of commerce, it contributes with Club R, the most generous loyalty program in French e-commerce, to the purchasing power of more than 13 million members thanks to a unique model that allows you to get money back on online purchases. Rakuten France also supports more than 12,000 professional sellers and partners in their digitalization, via its numerous online services.

What are the benefits of this partnership for online merchants ?

The partnership between Floa, ProcessOut, and Rakuten serves as a catalyst for technical and commercial innovation tailored to Rakuten's clients. This strategic initiative creates a unique synergy, merging our expertise in split payments, ProcessOut’s optimisation capabilities, and Rakuten’s global reach.

Just like Rakuten, any online merchant can tap into our combined expertise with ProcessOut. We guarantee:

- enhanced customer experience through a variety of payment options

- optimised conversion rates

- reduced processing costs

- eased international expansion with tailored local payment solutions

This partnership equips online merchants with a comprehensive, innovative, and scalable payment solution, providing them with a significant competitive edge.

What are the results of this partnership ?

The results at Rakuten perfectly illustrate the benefits of this collaboration. The global marketplace has seen a significant increase in its average basket size: for purchases made in instalments, the average transaction value is now ten times higher⁷ than that of cash payments.

This success is built on the tailored support we’ve provided over the past year, including optimising transaction flows and scoring metrics by our risk/data team, implementing strategic initiatives, and conducting regular workshops on data, fraud, scoring, and payments. 

This collaboration paves the way for other online merchants—marketplaces, specialty retailers, and online service providers—to enhance their performance and facilitate international expansion. It truly is a game-changer in the realm of secure payments !

Uncover the secrets of our collaboration !

The partnership between Floa, ProcessOut, and Rakuten is unprecedented. This collaboration promises solid and visible results, particularly in terms of average basket value and payment optimisation.

But what are the secrets behind this success ?

How was this synergy created?

What challenges were faced, and what solutions were implemented?

These questions—and many more—will be answered at our after-work event on November 7th at 6:30 p.m. Floa, ProcessOut, and Rakuten will unveil the inner workings of their partnership and share valuable insights about the future of payments in e-commerce.

Don’t miss this unique opportunity to hear directly from the key players in this success story. Spaces are limited — register now to secure your spot at this transformative event focused on e-commerce and innovative payments!

Location: ProcessOut Offices, 20 bis, rue Lafayette — 75009 Paris

Spaces are limited—book quickly to ensure your participation in this unique event in the world of e-commerce and innovative payments!

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