Published on 23/06/2024

Strategic partnership between FLOA and Radio Popular: finance your purchases with payment in 4 instalments

In the dynamic electronics and home appliances sector, FLOA and Radio Popular recently announced an innovative partnership. This collaboration allows consumers to enjoy a convenient payment solution in 4 instalments³, in particular via the BNPL (Buy Now Pay Later)¹ system.

A new chapter for Radio Popular and FLOA

Radio Popular is a leading player in the Portuguese market for electronics and home appliances, and FLOA is a subsidiary of the BNP Paribas group specialising in payments in 4 instalments. Together, they are ushering in a new era. Radio Popular customers will now be able to pay for their purchases in 4 instalments, whether for an iPhone, an Apple device or even the latest PS⁵.

Advantages of paying in 4 instalments

According to Alexandre Carrera Lejeune, National Director of FLOA in Portugal, this partnership is a direct response to market expectations and consumer needs. "Tech products, which are very popular with our customers, often require flexible payment solutions such as BNPL¹, which has already proven its popularity and effectiveness," he explains.

Rafael Fernandes, E-Commerce Manager at Radio Popular, also highlights the benefits of this collaboration. "By offering the option to split payments, we are also strengthening the trust of our customers," he says.

Impact on consumer behaviour

A recent study carried out by FLOA and Kantar revealed that 67%2 of Portuguese BNPL¹users would be willing to switch over to shops or brands offering this payment method. This figure is significantly higher than the European average, demonstrating the importance of such solutions in the Portuguese market, where 42%² of consumers use BNPL1 occasionally.

Easy integration with FLOA

FLOA offers fast, efficient integration for Radio Popular stores, whether online or brick-and-mortar. No account is required to use the split payment solution; consumers simply enter a few extra details and a Visa or Mastercard to complete their purchase.

The partnership between Radio Popular and FLOA is a prime example of how financial technology can transform the retail sector. Through its focus on customised 4-instalment payment solutions, Radio Popular not only leads the way in adopting innovative payment methods but also demonstrates a commitment to meeting the needs of its customers.

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