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Published on 25/03/2025
Brand of the Year 2025 | Floa again rewarded for its excellence
We're proud to announce that Floa has again been named Brand of the Year. This prestigious accolade, awarded by Poy France(1), is a mark of quality and trust, recognising brands that exceed customer expectations. Floa, a leader in Buy Now Pay Later, truly stood out in 2025. What does this concept involve? How did Floa shine? Find out in this article.
What does "Brand of the Year" mean?
The "Brand of the Year" label showcases brands that excel based on rigorous criteria evaluated directly by consumers.
Established in 1987, the "Product of the Year" label is recognised by 9 out of 10 French consumers and is present in 45 countries. Building on this success, the new "Brand of the Year" label was created to honour brands that innovate and win over consumers with attractive, high-quality, and highly recommended products.
Brands must apply to be considered for this prestigious award. This label is a reliable seal of a brand's ability to understand and effectively meet customer needs through innovation and continuous product improvement. Certified by an independent institute (Voted Product of the Year Worldwide), it stands as a mark of trust for consumers.
How is the ranking determined?
To ensure the integrity and credibility of this award, the study applied a rigorous methodology to select the Brand of the Year. This process relies heavily on the collected data, a large sample of over 15,000 consumers representative of the French population.
Each brand's performance is benchmarked against its competitors and the average of the sector. The winner is the brand that stands out by offering superior products and services that effectively meet consumer expectations.
Members of the Nielsen Panel are surveyed annually to evaluate candidate brands based on five key criteria:
Purchase intent: how likely consumers are to buy from the brand.
Attractiveness: the overall appeal of the brand.
Innovation: perception of the brand’s innovation and product novelty.
Corporate Social Responsibility (CSR): the brand’s ethical and sustainable commitments.
Recommendation: how likely consumers are to recommend the brand.
Each criterion is scored and weighted according to its influence on overall consumer trust. The brand with the highest score compared to its competitors in the same category is crowned Brand of the Year by Poy France.
Floa's standout performances
The results of the study reveal that Floa has cemented its reputation as a leader in payment in 3 or 4 instalments(2). By naming Floa Brand of the Year, the study highlights the company's operational excellence and its ability to meet consumer expectations, particularly for split payment options.
Winning this award for a second year running reflects the quality of the services and products offered by Floa, as highlighted by CEO José Saloio: “I am extremely proud of this prestigious award, which illustrates our constant commitment to supporting our customers and to innovation. ” Winning Brand of the Year is not just recognition, it also celebrates the Floa's ability to build strong, trust-based relationships with its customers. By prioritising transparency, innovation, and social responsibility, Floa has set itself apart and met the evolving needs of consumers. This recognition results from a well-planned strategy and a relentless commitment to excellence and customer service. Floa firmly establishes itself as a leader in the 3- or 4-instalment payment solutions sector(2).
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