Published on 25/06/2024
Payment in instalments | The revolution is underway in Europe
With 70%1 of French consumers onboard and widespread adoption across Europe, payment in 3 or 4 instalments (or BNPL2) has become indispensable for e-commerce and retail players. Beyond a mere payment method, BNPL offers a strategic opportunity to foster customer loyalty and encourage more responsible consumption. The 3rd edition of the FLOA barometer sheds light on BNPL's pivotal role in consumer behaviour, especially during economic uncertainties. FLOA delves into the latest trends uncovered in this survey.
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