France 
Germany 
Spain 
English 
Belgium 
Italy 
Portugal 
Netherlands 
Published on 25/02/2025
Key 2024 e-commerce figures: Trends and perspectives for industry stakeholders
The e-commerce market in France has continued to grow significantly, reaching a record turnover of 159.9 billion euros in 2023, an increase of 10.5% compared to the previous year(1). This performance reflects the ongoing transformation of French people’s consumption habits and their growing adoption of online services. Let’s take a look at the 2024 trends and opportunities.
A dynamic driven by significant trends
- Changes in
payment methodsCustomers are adopting flexible solutions in response to persistent inflation: 42% of online shoppers use split payments, and 28% use deferred payments (1). These innovative payment methods help maintain purchasing power while encouraging larger transactions.
- The positive impact of e-commerce on daily life
88% of French people consider that online shopping has positively transformed their daily lives(1). This observation is based on perceived advantages such as saving time, access to a wider range of products and better budget control. Furthermore, 86% of users turn to online services to optimise their finances(1).
- International sales
French e-commerce players are betting on the international market: 65% of websites sell abroad, and 69% forecast an increase in their international sales in the next two years(1). Belgium, Spain and Italy are among the preferred destinations.
Towards more responsible and sustainable consumption
Consumers would very much like to support environmentally friendly practices and the local economy. 79% of French people favour products made in France, while 45% buy second-hand goods(1). This last figure illustrates the rise of the circular economy, in particular for things such as technical products, fashion and furniture.
Opportunities and perspectives for industry stakeholders
- Focus on customer satisfaction
Satisfaction remains a key indicator: 93% of online shoppers say they are satisfied with their online experiences(1). Businesses must continue to innovate to meet growing expectations in terms of usability, customisation and after-sale services.
- Focus on logistics and new technologies
While home delivery remains the preferred method of 77% of e-shoppers, automatic lockers have also gained in popularity with a 6-point increase in 2023(1). Stakeholders must invest in green logistics and advanced technologies to meet sustainability challenges.
- Marketplaces and payment trends on the rise
Marketplaces represent 29% of e-commerce sales in 2023(1). These third-party platforms match buyers with sellers and offer an opportunity for small businesses to capture an international audience by adapting to new payment methods.
With uninterrupted growth and a growing influence on the economy, e-commerce remains a strategic lever for industry stakeholders in 2024. To capitalise on these opportunities, businesses must anticipate consumer expectations, adopt responsible practices and explore the new possibilities that open up through innovation and internationalisation.
Request a demo
Would you like to try the FLOA offering? Contact our teams for a live demo of our service!
Request a demo
Welcome to the FLOA blog!
Welcome to our blog!
This blog has been designed to support you on a daily basis. We analyse payment trends, share best practices from all our partners, and inspire you with amazing projects! All this at FLOA!
They trust us!
Request a demo
Would you like to try the FLOA offering? Contact our teams for a live demo of our service!
Request a demo
