Founded in 2011, VeryChic has rapidly become a key player in the upmarket travel sector. Specialising in luxury hotels and exclusive breaks, the platform stands out for its rigorous selection of prestigious establishments around the world. VeryChic offers its members holidays to dream destinations at special prices, enabling them to enjoy unique experiences at exceptional value for money.
One of VeryChic's major challenges was to meet its customers' expectations in terms of payment flexibility. The average shopping basket on the platform is of approximately €8001, but rises considerably for trips to luxury destinations such as the Maldives, Greece and the United Arab Emirates. For some customers, the on-the-spot purchase of this type of holiday can represent a major expense.
VeryChic wanted to offer a solution that would spread the cost of these bookings over several months while maintaining a smooth, hassle-free user experience. The objective was clear: to offer customers the opportunity to take advantage of the most exclusive travel offers with a secure and practical split payment solution2 that did not make the purchasing process any more difficult.
At the same time, VeryChic had to ensure that this new payment solution did not involve any significant additional costs for the platform, or pose any complex technical issues. What the company needed was a robust solution that was perfectly adapted to the requirements of the travel sector and was capable of managing advance bookings, often made several months before departure.
4X payment solution2: we introduced a split payment solution, enabling customers to spread the cost of their trips over several months.
Technical integration via Orchestra: we opted for direct integration into the Orchestra platform, reducing the number of intermediaries and simplifying the payment process for VeryChic.
Gradual activation: we activated our solution in several phases, allowing VeryChic to adjust it to the different sales peaks (Q1, July, October), and to ensure a smooth transition.
Lower operating costs: our direct integration optimised costs by reducing complex payments and intermediate processing fees.
Enhanced security: our solution guarantees maximum transaction security to reassure premium customers and ensure a seamless booking process.
Flexibility adapted to booking peaks: the multi-payment offer2 has been aligned with VeryChic's sales peaks, particularly during the winter, spring and summer holidays, as well as during the Halloween period.
This approach has enabled VeryChic to offer its customers a flexible and practical payment solution while maintaining a smooth and secure shopping experience.
+ 15 %1
of customers
+18%1
direct traffic
+ 54%1
of organic traffic
+117 %1
direct leads
+85%1
more brand impressions
Since setting up our partnership with VeryChic, the results show that our split payment solution2 has had a positive impact:
These results confirm that our split payment solution2 effectively meets the needs of VeryChic's customers,and is helping improve the platform's commercial performance.
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