E-commerce for tyres |
How split payments²
are boosting sales

The tyre market is undergoing an unprecedented digital transformation. In response to motorists' growing demands, the sector is adapting by offering innovative purchasing solutions. Gone are the days of spending hours in garages comparing offers—e-commerce for tyres is now a no-brainer, driven by a new generation of connected buyers.

Buying tyres online |
A rapidly expanding market

It’s not just about digitalising anymore; the entire shopping experience is being reinvented. At the heart of this transformation: split payment solutions. What started as a trend in other online retail sectors has found fertile ground in the tyre market. Let’s take a look at the numbers behind this thriving industry, through the success story of Pneus Online.

The rise of e-commerce hasn’t missed the tyre sector. The stats are clear: online orders jumped by 87%¹ in 2024, highlighting the shift in consumer buying habits in a market that was traditionally all about brick-and-mortar stores. Consumers have embraced the benefits of shopping online—transparent pricing, easy brand comparisons, and delivery options to partner fitting centres are making it increasingly attractive to a more connected customer base.

Weather heavily influences sales patterns. As soon as temperatures drop, demand for winter tyres takes off, especially in mountainous areas where they’re required. Spring also sees a surge, with a spike in activity during April and May as people switch to summer tyres and get ready for holiday travel.

While price remains a central factor, it’s not the only one. With an average basket of €274¹, consumers are paying more attention to payment solutions. The ability to pay in instalments has become a key selling point (just like split payments for car maintenance), alongside product availability and the quality of fitting services. This trend is driving the strategies of market players.

Payment in instalments |
The perfect solution for tyre purchases

Split payments have become a game changer in the tyre sector. With purchases sometimes running into the hundreds of euros, consumers are increasingly drawn to flexible payment solutions. Paying in 3 or 4 instalments² has quickly become the go-to choice. This solution, offered by Floa in partnership with key players in the automotive world like Pneus Online, lets customers spread their tyre purchase across monthly instalments. The results speak for themselves: with 96%² of requests approved instantly, customers enjoy a smooth, hassle-free shopping experience.

So, what’s driving consumers to choose this option? It’s simple:

• A smart payment solution that lets you spread out the cost

• No need to provide proof of use for payment in 3 or 4 instalments

• Instant approval for requests

• The opportunity to snag seasonal promotional offers

And let’s not forget about security. Every transaction is protected with two-factor authentication via SMS—ensuring peace of mind for both buyers and sellers in a market where trust is everything. This shift towards flexible payments is part of a larger trend: the digitalisation of car-related purchases and a growing demand for convenient payment solutions.

The Floa x Pneus Online partnership |
The Floa x Pneus Online partnership |

Since 2022, our partnership with Pneus Online has been a prime example of successfully integrating payment solutions into the tyre sector. This strategic collaboration has helped popularise payment in instalments² for tyre purchases, meeting the growing demand from consumers.

The results for 2024 have exceeded all expectations. With over 12,600¹ transactions recorded, growth has surged by 40%¹ compared to 2023 (+34%¹ in France alone). Even more telling: 13%¹ of customers are choosing this split payment solution, highlighting its relevance in the market.

Our collaboration has now expanded well beyond French borders, with France accounting for just 20%¹ of total business volume, or around 2,000¹ orders. The international expansion has been incredibly successful, with a 170% increase in sales following the launch of the Dutch and German markets, adding to our presence in Latin countries (Spain, Italy, Portugal).

The joint marketing strategy is also delivering great results. The latest campaign in March 2024 on our app has achieved impressive performance: over 600,000¹ impressions and a click-through rate of 1.86%¹, well above sector averages. This success stems from a multi-channel approach, combining the Floa app with co-branding initiatives. A thriving synergy that’s boosting a high-performing commercial ecosystem.

Are you running an auto centre, an online car parts platform, or a network of garages? Our Floa experts are ready to help you roll out payment solutions tailored to your business. Easy to integrate, secure, and loved by customers, our 3x or 4x payment solution could be the growth catalyst you’ve been looking for.