Support for Kuanto Kusta

How FLOA boosted Kuanto Kusta's sales with payment in instalments

In 2023, FLOA ramped up its expansion in Portugal by partnering with Kuanto Kusta, one of the country's leading marketplaces, which incorporated payment in instalments into its offering. This collaboration has helped Kuanto Kusta boost its sales and improve the customer experience on its website. These results align with the growing popularity of Buy Now Pay Later in Portugal, and the offer meets the expectations of Portuguese consumers.

Let’s take a closer look at why Kuanto Kusta chose to partner with FLOA and how Buy Now Pay Later solutions have increased sales on their marketplace

This secure payment solution provides a seamless experience. Kuanto Kusta is a fully online marketplace that sells a wide range of products, from electronics to fashion, as well as sports equipment and video games. Kuanto Kusta implemented FLOA's 3-instalment payment solution for its customers. This option was prominently featured in the checkout process, on the payment page, and it was an instant hit among Kuanto Kusta customers.

Support from FLOA teams

Kuanto Kusta chose FLOA for its quality user journey and for the security that comes with being a part of the BNP Paribas banking group. Our teams also played a key role in the success of this partnership, ensuring a smooth customer journey and seamless integration of the solution into the marketplace ecosystem.

We guided Kuanto Kusta through every stage of the setup, starting in December 2022 by highlighting the payment solutions in the checkout process on the payment page. Subsequently, in February, they extended this to product pages, resulting in a significant boost in conversion. Lastly, promotion was extended to advertising spaces, including banners.

An effective communication plan

KuantoKusta and FLOA crafted a communication plan to promote the partnership.

In particular, we created co-branded content shared on social media. We also spoke at events such as Ecommerce Connect. Furthermore, we organised an event for Kuanto Kusta’s marketplace merchants, who were impressed by the solution.

A win-win partnership

KuantoKusta and FLOA’s partnership has been mutually beneficial. For Kuanto Kusta, sales have increased since the integration of payment in instalments.

For FLOA, its payment solutions account for 20% of the website’s payment methods/transactions, just one month since the launch. Furthermore, the average shopping basket has nearly quadrupled, increasing from less than 100 to 393 euros.

To wrap up, FLOA’s payment in instalments solution has enabled Kuanto Kusta to increase its sales and enhance the customer experience on their website. This success story between Kuanto Kusta and FLOA is only the beginning!

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