Support for Easy Cash

Founded over 20 years ago in response to the growing demand for second-hand products, Easy Cash has become a key player in the circular economy sector. Specialising in the resale of second-hand goods, from high-tech to luxury items, Easy Cash offers affordable alternatives to new items via its physical shops and online platform.

Integrate payment solutions tailored to customer needs

Easy Cash's challenge lies in managing the diverse financial needs of its customers, who buy second-hand products with variable costs. On the one hand, Easy Cash sells small items at low prices, such as accessories or video games, where the average basket is around €10. On the other hand, some customers opt for more expensive products, such as telephones, jewellery or high-tech equipment, where prices can run into the hundreds of euros. For these more expensive items, it became crucial to offer payment solutions in several instalments. However, offering these payment solutions represented a major challenge for Easy Cash, as the solution had to be both accessible to customers and adapted to the specific nature of the second-hand market.

Easy Cash needed a solution that could be easily integrated with its checkout system, whether in physical shops or on its online sales site, to ensure a frictionless customer journey. At the same time, it was essential that this solution did not generate high additional costs for the company, while maintaining strict control over non-payments, a particularly delicate aspect for the sale of second-hand products. It also had to be adapted to the specific requirements of Easy Cash's customers, who are looking to spread out their payments while taking advantage of the best offers.

To meet these challenges, Easy Cash called on our expertise in managing payments in instalments¹, thanks in particular to our ability to control overdue payments, provide a simple and rapid solution for users, and adapt to a diverse customer base .

Through our various Floa payment solutions, Easy Cash customers can now spread their payments over 3, 4 or 10 month¹.

Our support with Easy Cash

Our partnership with Easy Cash

For more than six years, we have been working with Easy Cash to set up payment solutions in several instalments, perfectly adapted to the specific needs of the second-hand market. This partnership is based on in-depth knowledge of their customers and a tailor-made offer covering all their products (high-tech, household appliances, telephony, jewellery, leather goods).

A relationship based on trust and transparency

The relationship between Floa and Easy Cash has been built on trust, exchange and total transparency. Our collaboration is marked by a real closeness with their teams, as illustrated by the testimonial from Frédéric Mirabel, Easy Cash's Finance Director, who highlights "their availability and responsiveness, even when they call on a Saturday or public holiday". This long-term relationship has enabled us to evolve together, constantly adjusting our solutions to their needs.

Global deployment and 24/7 support

Our solution has been deployed in almost all Easy Cash shops, with full integration on their website and BtoB2 support available 7 days a week. This omnichannel presence is supported by co-branded marketing campaigns, deployed across apps, the web, points of sale and social networks, to maximise impact and boost visibility.

Results in figures

+36%4

Significant growth

429€4

average basket

10%4

payments made are payments in installments

Since we set up our partnership with Easy Cash, the results have shown a positive impact:

Significant growth: +36 %4 in business volume this year compared with the previous year.

Increased take-up of multi-installment payment solutions: from 7% in 2023 to 10% in 2024⁴, demonstrating the real appetite of customers for this payment solution..

Increase in the average basket: Although the average shopping basket for Easy Cash products is €10, achieves an average basket of €429 using our payment solution.

Massive use on certain types of products: Telephony (phones and accessories) and gaming dominate the purchases made via our payment solution.

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